Project Overview

Modern refrigerator buyers expect more than static images and specification tables. They want to interact, visualize, and compare products realistically before purchase. To meet this expectation, DSIMILAR developed an advanced Refrigerator product configurator combined with Refrigerator AR visualization, transforming how refrigerators are explored and sold online.

This solution delivers a next-generation ecommerce product configurator that allows users to view refrigerators in high-quality 3D, customize variants, and experience real-time placement through an immersive Refrigerator AR product configurator—directly from web browsers, without app downloads.

Business Requirement & Objective

The primary requirement was to create a realistic ecommerce product configurator experience that bridges the gap between physical showroom interaction and online shopping. Traditional ecommerce listings often fail to communicate size, finish, design details, and real-world fit—especially for large appliances like refrigerators.

The client needed:
• A Refrigerator product configurator that supports 360° interaction
• Seamless Refrigerator AR visualization for real-space preview
• A scalable ecommerce product configurator for multiple refrigerator models
• A solution optimized for digital commerce teams, marketing campaigns, and sales enablement

The goal was simple: increase buyer confidence, reduce returns, and accelerate purchase decisions.

Project Planning & Strategy

DSIMILAR followed a structured planning approach to ensure business alignment and technical scalability:
• Requirement Gathering: Understanding ecommerce workflows, product catalog complexity, and marketing use cases
• Target Audience Analysis: Mapping buyer journeys for online shoppers, comparison shoppers, and B2B sales presentations
• Technical Feasibility Assessment: Ensuring web-based AR compatibility, performance optimization, and cross-device access
• Refrigerator AR Product Configurator Blueprint: Designing a modular system that supports future product expansion

This planning ensured the Refrigerator product configurator could integrate seamlessly into existing ecommerce ecosystems.

Project Process & Execution

1. 3D Modeling & Photorealistic Rendering

High-fidelity refrigerator models were created with accurate dimensions, materials, and surface finishes. Every detail—from handles to panel reflections—was optimized to deliver a realistic ecommerce product configurator experience.

2. Product Customization Engine

The Refrigerator product configurator enables users to:
• Switch colors and finishes
• View different refrigerator models and door configurations
• Rotate, zoom, and inspect products interactively

This level of customization significantly enhances engagement for ecommerce and product management teams.

3. AR Integration & Real-Time Visualization

Using web-based AR technology, DSIMILAR implemented Refrigerator AR visualization that allows users to place refrigerators in their real kitchen space. This Refrigerator AR product configurator helps buyers instantly understand scale, fit, and aesthetics—removing hesitation during purchase.

4. Testing, Optimization & Performance

The ecommerce product configurator was rigorously tested across devices and browsers to ensure smooth loading, fast interactions, and accurate AR alignment—critical for high-intent shoppers.

Challenges & Key Learnings

• Maintaining realism while optimizing performance for web-based AR
  • Ensuring accurate scale in Refrigerator AR visualization across different devices
  • Balancing high-quality visuals with fast ecommerce load times

These challenges strengthened DSIMILAR’s expertise in delivering scalable Refrigerator product configurator solutions for consumer electronics and home appliances.

Client Deliverables

• Web-based Refrigerator product configurator
  • Interactive ecommerce product configurator with customization options
  • Real-time Refrigerator AR product configurator
  • High-quality Refrigerator AR visualization for space-based decision-making
  • Ready-to-deploy solution for ecommerce platforms, digital marketing campaigns, and sales demos

Business Impact & Customer Value

By implementing DSIMILAR’s solution, businesses gain:
• Higher customer trust through realistic product interaction
• Increased conversion rates using Refrigerator AR visualization
• Reduced product returns due to better pre-purchase clarity
• Stronger storytelling for marketing and digital commerce teams
• Scalable infrastructure for future appliance configurators

This Refrigerator product configurator empowers ecommerce and sales teams to showcase products more convincingly while giving customers confidence comparable to an in-store experience.

Conclusion

DSIMILAR’s Refrigerator AR product configurator sets a new benchmark for online appliance shopping. By combining immersive 3D interaction, real-time Refrigerator AR visualization, and a performance-driven ecommerce product configurator, this project proves how digital experiences can directly influence buying decisions.