As commercial and corporate spaces become more design-driven and brand-focused, decision-makers increasingly demand clarity, speed, and confidence before finalizing interior materials. To address this need, DSIMILAR developed an Interactive Interior Wall Panel 3D Configurator web application designed specifically for the commercial décor, construction, and building materials industry.
This 3D web-based solution enables architects, interior designers, builders, and corporate clients to visualize wall panels in real time—exploring colors, finishes, textures, and layouts digitally before execution. The project demonstrates how 3D interior wall panel configuration via a web application can transform the way wall products are marketed, evaluated, and sold.
Project Requirements
The client required a scalable Wall Panel Product Configurator web application that could serve multiple departments—from sales and marketing to design and product management. The core requirement was to reduce dependency on physical samples while improving customer trust during the pre-sales stage.
Key expectations included:
• Real-time 3D interior wall panel configuration
• Accurate color, texture, and material representation in 3D
• Easy usage for non-technical users
• Compatibility with digital sales, presentations, and e-commerce platforms
• A solution adaptable as both a best wall interior colour configurator and an exterior wall interior colour configurator
Project Planning
The project was planned with a customer-first mindset. Our team mapped out user journeys for different target users such as architects, interior designers, corporate clients, and sales teams. Each workflow emphasized fast visualization through a 3D web application, minimal learning curve, and realistic output.Special focus was given to ensuring the configurator could support large commercial catalogs and evolving product lines—making the 3D interior wall panel configuration web application future-ready for expanding businesses.
Project Process & Execution
DSIMILAR designed and developed the solution using advanced 3D visualization technology within a web application framework. The Wall Panel Product Configurator allows users to:
• Select wall panel types and patterns in 3D
• Instantly change colors and finishes in real time
• Compare multiple interior looks in seconds
• Use it as a best wall interior colour configurator for decision-making
• Apply concepts for both interior and exterior use cases
The platform is a browser-based 3D web application, making it ideal for marketing teams, digital commerce teams, and sales professionals who require visual storytelling during client interactions.
Challenges & Learnings
One major challenge was balancing 3D visual realism with performance across devices in a web application environment. Commercial clients expect high fidelity, while sales teams need speed. Through optimization and testing, the configurator delivers both.We also learned that 3D interior wall panel configuration via a web application significantly reduces approval cycles when clients can visualize outcomes themselves—boosting trust and engagement.
Client Deliverables
- Fully interactive 3D Wall Panel Product Configurator web application
• Multi-material and color configuration capability
• A unified tool for sales, marketing, and design teams
• Digital 3D visualization replacing physical samples
• Enhanced buyer confidence using the best wall interior colour configurator
Department Impact
This solution directly benefits:
• Commercial Decor & Construction Firms – faster project approvals through 3D visualization
• Architects & Interior Designers – accurate 3D design previews
• Sales & Business Development – stronger visual pitches using a web application
• Marketing & E-Commerce Teams – higher engagement and conversion
• Product & Category Management – easy 3D showcase of variants
Conclusion
This case study highlights how DSIMILAR’s Interactive Interior Wall Panel 3D Configurator web application builds trust by empowering customers with clarity and control. By combining advanced 3D visualization with usability, the solution redefines interior wall panel configuration for modern commercial environments—positioning brands as innovative, transparent, and customer-centric.
